Shay Leonora | What is Graphic Design
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What is Graphic Design

What is Graphic Design
Graphic design is art with a purpose. It involves a creative and systematic plan to communicate, solve a problem or achieve certain objectives, with the use of images, symbols or words. It is visual communication and the beautiful expression of concepts and ideas using various graphic elements and tools.

Why do I need a professional Graphic Designer ?
Developing, maintaining and updating and identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.

Your business identity is how you want you/your business to be seen/viewed by the world.
•Your business identity/image communicates your business personality and shapes your clients’ perceptions of who you are.
•Your business image should reflect the expectations and promises you extend to your customers in terms of quality, service, reliability and trustworthiness and create trust and loyalty from those who do business with you.
•A strong visual identity helps the audience differentiate you from your competitors and can positively influence their purchasing decisions, directly impacting your profitability.

What is a Brand Identity? Everything a company does, everything it owns and everything it produces should reflect the values and aims of the company as a whole. The consistency of these factors make up the brand identity basically what the company stands for, what it believes in and why the company exists.

  • Logo is the symbol that identifies the company
  • Stationery is Letterhead, business cards, envelopes etc.
  • Marketing Collateral are the pieces you use to promote, communicate and inform regularly, Flyers, brochures, books, websites
  • Products & Packaging Products sold and the packaging in which they come in
  • Apparel Design, theTangible clothing items that are worn by employees, or customers of the brand
  • Signage is how the company looks inside and outside or when they are represented at an event
  • Messages & Actions Messages conveyed via indirect or direct modes of communication

The visual representation of all of the above is Graphic Design.

All of the above make the identity of a company. The logo is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the symbol representing the business as a whole.Therefore a logo is not your identity. Logo design and identity design, have different roles that together, form a perceived image of a business or product.

A logo is for identification – A logo identifies a company or product through the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain.

What a logo means is more important than what it looks like. A logo identifies the business in a way that is recognisable and memorable. It is important to note that only after a logo becomes familiar, does it function the way it is intended to do.

Brand –The perceived emotional corporate image as a whole.

Identity – The visual aspects that form part of the overall brand.

Logo – Identifies the business thought the use of a mark or icon.